ACCOUNT HEALTH SCORECARD
Engagement Rate (ER) = (Likes + Comments + Saves + Shares) ÷ Reach × 100. Industry benchmark for fitness accounts: 1.22%. ER is the most reliable signal of what your audience actually values.
CREATIVE PERFORMANCE
Top 10 + bottom 5 posts per account by engagement rate. Images permanently embedded — no expiry. Hover to reveal ER. Click to open original post.
ENGAGEMENT BY CONTENT FORMAT
Reels vs Video: Reels distribute via Explore to non-followers. Video (legacy format) has no Explore reach — if it appears it's older posts.
CONTENT THEME BREAKDOWN
Proportion of posts per visual theme (from AI image analysis) and average ER. BEST = highest-performing theme.
BEST DAY & TIME TO POST
WHAT'S WORKING VS WHAT'S NOT
TRENDING OPPORTUNITIES IN SEA WELLNESS
Based on live web search at time of report generation · Singapore & SEA market
RECOMMENDATIONS
Based on your actual post performance data + current industry benchmarks from live web search.
PRIORITY ACTION LIST
Ranked by expected impact · Execute within 1 week